Brilliant inventions are usually both simple and elegant. Creating and maintaining a daily sponsored email newsletter that reaches influential movers and shakers is nothing new — it has comfortably existed since the early 90s. What Peter Shankman did, in creating Help a Reporter Out (HARO), was something supremely simple, graceful and generous, meeting a need […]
Social media
Survival Guide Chapter 5: Podcasts, vidcasts and Webcasts
Here is part 5 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike. Chapter […]
Social journalism: Using social networks to build community
Social journalism: Community building through social networks View more documents from JD Lasica. Here’s the slide presentation I gave yesterday at the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers. My talk turned out to be 80 minutes long. A half dozen newspaper executives thanked me for the presentation afterward, so the […]
Tools to build an engaged online community
Tools to Build an Engaged Online Community View more documents from JD Lasica. Here’s the Social Media Bootcamp presentation I gave at Seizing the Moment, the workshop for ethnic media publishers at San Francisco State University the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Community.” (See it on […]
5 questions for the author of ‘Trust Agents’
Chris Brogan and Julien Smith, co-authors of “Trust Agents,” at SOBcon in May. (Photo by JD Lasica) It’s always cool to see one of your friends hit the best-seller list, and that’s what just happened to Chris Brogan, the Tiger Woods of inbound marketing. Chris (@chrisbrogan on Twitter) and Julien Smith (@julien on Twitter) have […]