Your Brand, Their World: Brand Relationships in a Social Media World View more presentations from Razorfish . This week I attended one of the more interesting discussions around brands’ use of social media that I’ve taken in during the past year. Your Brand, Their World at Razorfish’s corporate headquarters in San Francisco brought together a […]
Social media
Social networks: 8 ways to engage users with news
Social networks: 8 ways to engage users with news View more presentations from JD Lasica. Here’s a slightly revised version of the Social Networks: Engaging Users With News webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in Florida in May. The slideshow offers eight different areas […]
I would have appreciated an apology
This morning at 8:42 AM Eastern, Beth Brody sent out an email titled, “[Digitalbrand] New Social Media Marketing for Small Business e-book.” Don’t get me wrong, I receive — and send — so many of these email pitches as a blogger and the president of a digital PR firm — and this was like any […]
Online communities are most authentic
Amanda in Second Life, by Cosmic Kitty “As long as the roots of relationship are not severed, all is well. And all will be well in the community’s garden. There will be growth in the spring!” — Chauncey Gardiner, from Being There Online communities are not virtual. They don’t exist only in the bits and […]
Social Media Bootcamp at SF State
I‘m spending this week putting together a Social Media Bootcamp presentation as part of Seize the Moment, a terrific end-of-summer event that takes place in 10 days at San Francisco State. I’ll be presenting a Social Media Bootcamp with David Cohn, founder of Spot.us, to kick the morning off. The all-day event will be geared […]