Last week, I brought The Facebook Era book by Clara Shih to the gym. The publisher had sent me the book eons ago but it wasn’t until last week that I finally had some time to read it. I finished it up in just a couple hours of reading on machines at the gym. It […]
Social media
I upgraded to HootSuite 2.0 because it works
Back in the earlier days of 3rd party Twitter apps (just a few months ago, actually), a few very effective web-based services got my attention: SocialToo, TweetLater, and HootSuite. Sad thing was, while they were all very powerful services, they were all poorly designed, very hacked together, and fugly. Enter the elegant, sexy, feature-rich HootSuite […]
Top three trends in social media distribution
While the majority of traffic still comes through search engines, that’s all poised to change with these three trends: connecting your content to existing social networks, distributing content through advertising networks, building relationships with contests.
Survival Guide Chapter 3: RSS feeds & blogs
Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. […]
The ad agency’s dilemma – convincing clients to engage in social media
On day three of my Toronto social media road show for Intertainment Media (owners of the branded softphone, itiBiti), I visited two different ad agencies, PHD and OMD. During my discussions, both agencies had made some simple efforts with their clients to engage in social media, but their clients still remained stagnant when it came […]