Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.
Social media
How to Web 2.0-enable your live event
Producing and attending corporate events, like conferences and trade shows, is not cheap. But people still ‘attend in’ and ‘pay by’ the thousands for the unforeseen value to be had in education and new business relations. Whatever reputation develops from your event, everyone can benefit from layering social tools (some call it Web 2.0 technology) […]
Dell features Socialmedia.biz
I've been following the social media work of Bob Pearson, VP of communities and conversations for Dell, for some time (he's @bobpdell on Twitter). So it came as a surprise when a friend IM'd to say, Hey, did you know Dell is promoting your blog? Well, no. But a look at their lead 58-second introductory […]
Ford’s CEO on social media and innovation
From JD Lasica on Vimeo. At the Ultimate Bloggers Dinner on the opening night of the 2009 Consumer Electronics Show in Las Vegas last Wednesday, Alan Mulally, CEO of Ford Motor Company, took out time to sit down with a few bloggers for a live Webcast, a couple of cell phone interviews, and the interview […]
Harder to spin police violence in Web 2.0 era
Raj Jayadev, executive director of Silicon Valley De-Bug, a youth-serving community organization, in an op-ed in the San Jose Mercury News: Much harder to spin police violence in Web 2.0 era — a look at social media’s response to the fatal shooting of an Oakland man by BART police on Jan. 1.