Two of the best-known names in Silicon Valley have new books out: Charlene Li (twitter: charleneli) and Guy Kawasaki (twitter: guykawasaki). Both fall into socialmedia.biz’s sweet spot, so here are quick reviews. ‘Groundswell’ Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses […]
Social media
How to use social media to brand yourself
Chief marketing officer/co-founder Jun Loayza at Future Delivery TV: How to use social media to brand yourself. Good, specific suggestions.
Photographers find unwitting success with social media
LA Times: Photographers find unwitting success with social media. Or, how pro-am and amateur photographers are attracting a following on Flickr and other photo-sharing sites (such as Richard Peters’ Spring lamb photo, above). My Flickr sets are here.
Highlights from BlogWell
I enjoyed word-of-mouth marketing firm GasPedal’s BlogWell program yesterday afternoon in San Jose. The focus was: “How big companies use social media: 8 great case studies on the best social media programs at large corporations.” I attended, wearing my social media in the enterprise consulting hat, to get a feel for how social media initiatives […]
Social media and citizen journalism now on your iPhone
IBL News (Spain): Social media and citizen journalism now on your iPhone. Excerpt: Mobile devices are clearly the platform for citizen newsgathering, and an iPhone application is a logical funnel. Soon people will be able to broadcast anything live from the street; in a way, individuals will become walking televisions. Last week, CBS Mobile released […]