A few key techniques can make social media the jet fuel in your online marketing strategy. Follow this guide to making social media work for you.
Social media
6 tips for creating a bond with consumers via social media
While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan.
7 emerging social media marketing trends for 2014
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014.
Best practices for grassroots social media campaigns
Businesses are still doing fake grassroots campaigns online, or astroturfing. Here’s why that strategy should be replaced by one that emphasizes genuine engagement and brand recognition.
Our guide to social media curation
Learn the ins and outs of content curation including the best tools, measuring the success of content curation and the best ways of organizing the sources you’ve collected.