Review of Randi Zuckerberg’s new book “Dot Complicated,” including the effect of social media and sharing culture on identity, modern friendships, romance, family, career, community and the future.
Social media
Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, […]
How social media has changed TV advertising
Watching television isn’t simply a matter of watching television anymore, and advertisers are taking note. People used to interact with TV through water cooler conversations about football games and plot twists, but the market has become increasingly segmented, and advertisers are now aiming to engage consumers through their viewing patterns — and social media habits.
When selling social media, brand like a Realtor
Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field.
How Flipboard can help your small business
And a look at the best magazines for small business on Flipboard Target audience: Small and midsize businesses, brands, marketing professionals, Web publishers, nonprofits, educators, journalists. Guest post by Megan Totka Chief Editor, ChamberofCommerce.com If you haven’t heard about Flipboard, it may be time to investigate. The robust aggregate publishing platform has come into its […]