In a time of personal need, many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid. This provides a good reminder as to why social media is not just strategy or tactic, it is also a meaningful culmination of people engaging with each other in sometimes very human and powerful — loving — ways.
Can PR leave behind magical thinking for science?
Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential.
The anachronistic social media isolationist
Chris Abraham discusses the two forms of Social Media Isolationism (or Social Media Agoraphobia): invitational and exclusionary. Find out why it’s essential to get out of your comfort zone, and expand your natural base.
Twitter success demands both top influencers and everyone else
Many people are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential. Find out why a wider and more open-minded audience has more positive effects than we can realize.
You can now post images and photos directly to Twitter.com
You can now share a photo directly through Twitter by uploading your photos to Twitter.com instead of through TwitPic, yfrog, Twitgoo or img.ly. Check out the site’s newest offering.