The benefits of user generated content are obvious to most. Not only are you generating additional unique, topical content for your pages, comments may even contribute to your article’s freshness score. With user generated comments, you’re able to get some of those alternate queries without having to shoehorn them into your on-page copy.
Web/Tech
Snoox: Recommendations from friends, not strangers
Snoox, a new social recommendations engine has launched and is showcasing the power of peer recommendations. Snoox aspires to be a social application that helps users to share recommendations for the things they love and to find the best of everything.
Your online brand matters more than you realize
What you say about yourself online and what others say about you online will affect your business’ bottom line. The content that we and others create about us form our online identity. Read up on why reputation management is critical and how you can better protect and promote your brand.
Are you using updated keywords for your business?
If you don’t refer to your services in the same way that others do, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet. Know your industry buzzwords and keep your business current.
A visual guide to rich snippets [Infographic]
Rich snippets: Concert dates in Google. This is the first of a two-part series. Also see: • Why Google Authorship matters to your business Guest post by Selena Narayanasamy Director of Strategy Development, BlueGlass Interactive If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content […]