I’m here at the Future of Media Summit, an event exploring the future of media held simultaneously in Sydney and San Francisco. It’s linking together thought leaders via video, audio, and blogs in cross-continental panel discussions.
Chris Anderson, author of The Long Tail, is talking now. The book came out last Tuesday and has already shot to No. 1 on Amazon’s nonfiction best-seller list.
Said Anderson, whose readers on his LongTail blog helped him shape his book: “Peer production is the most exciting force of our time. … I think Wikipedia is the most extraordinary phenonmenon I’ve seen in years. The notion that amateurs can build this for free — motivated not by money but by passion, expertise and interest — is extraordinary.”
I also missed the news that Lycos sold Wired News to Conde Nast, owner of Wired magazine, last week for $25 million. So, Wired magazine again owns the wired.com url.
Other interesting speakers: John Hagel, author of the new book The Only Sustainable Edge; Andy Halliday, founder-CEO of Ourstory; Craig Newmark of Craigslist; Moira Gunn, host of TechNation.
John Hagel: “The brands are with the talent rather than with the media companies.”
Hagel called for media companies to embrace the shift from a product mindset to a platform mindset that says this article is just the start of the process. “I can start curating conversations, add commentary, tagging, wikis, rss, the full complement of social media technologies to create communities around the content.”
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
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