Google VP Marissa Mayer from a past Web 2.0 Summit (photo by J.D. Lasica). Guide to events & conferences for the coming month WITI, Web 2.0 Expo New York, Web 2.0 Summit, Pivot and Pop!Tech are just a few of the events on tap for this month. Here’s our roundup of social media, tech […]
How to pitch bloggers so they’ll post about you
Last week I told you how not to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do?
For about five years now we’ve seen an extraordinary number of clients and potential clients who have frankly been afraid of blogger outreach because of the poor practices of companies and brands that have stumbled in their attempts to engage the blogosphere. So today I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?
Either take your time commenting on blogs or get spamboxed
]I must have impulse control issues. I posted the following on my corporate blog yesterday — Here’s how not to (spam) comment (spam) — because a comment spam broke by heart. The person who did it was 80% there, he just #failed where he could have maybe won me over (because my blogs don’t get a lot of comments and I am lonely and generally treat commenters — even shameless self-promoters — kindly since they’re all I have!)
How not to treat bloggers and how not to pitch blogs
In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how not to pitch as we’ve learned about the right ways. Avoid the lion’s share of pitching mistakes by being genuine and present in your outreach.
Golden rule of engagement: Always tell the truth
Tips on social CRM for brands from an industry expert Guest post by Lauren Carlson CRM Analyst, Software Advice The greatest benefit of attending those big, bulky industry conferences is not the swag – although that free Apple TV was pretty sweet. Rather, it’s the opportunity to speak with some of the greatest thought […]