The end of unbundling? How social apps are adding advanced functionality back into their platforms By definition, trends fluctuate over time. While ‘unbundling’ apps was a sweet notion, the consumer market is shifting to encourage consolidation and users are looking for a one-stop shop to fulfill their social addictions. Specialized apps that were originally designed […]
10 social marketing influencers to follow
If you’re looking for trustworthy guidance that’s sure to get results, consider these 10 social marketing influencers to be your mentors.
Best practices in nurturing leads into sales
For small businesses trying to attract new customers, you should put processes into place to capture data, analyze patterns, find out where you’re losing sales, and discern what buyers are likely to do next.
How to Combine SEO, Social, and Content Strategy for Supercharged Results
Post by Adi Englander Does your marketing incorporate a mix of content, social, and SEO? If not, you aren’t as competitive as you could be. These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render […]
How digital marketing is supplanting traditional advertising
The world of advertising has undergone a seismic shift over the past two decades. The arrival of widespread Internet access, high-speed connections and an explosion in smartphone use has seen spending on online advertising go through the roof.