Go to dinner with the geeks and you’ll get lots of photos taken Let me set the scene for you. More than a dozen geeks have traveled to Paris for a weeklong tech odyssey culminating with coverage from France’s premier Web 2.0 conference, Le Web. I’m having a hard time trying to determine what the […]
Australian Broadcasting Corporation’s social media policy
1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute. 2. Do not undermine your effectiveness at work. 3. Do not imply ABC endorsement of your personal views. 4. Do not disclose confidential information obtained through work. The above guidelines were distributed to the staff of the […]
As media gets more democratic, it gets more feminine
The new Bing Maps geotargets Twitter tweets. Supernova roundup: Media, real-time services — and ‘the end of the Web era’ I spent Wednesday at the Supernova conference in San Francisco, which has morphed over the years from a gathering about mobile and telephony into one that addresses the larger themes sweeping through society: Social media. […]
Chris Anderson on the democratization of manufacturing and distribution
Every five or ten years, myself and my colleagues reflect on how much we used to pay for technology and how we’re able to do things we couldn’t do before because it was cost prohibitive. • It used to be too costly to produce a video, then we got non-linear editing on the desktop. • […]
How to advertise your business on Facebook
Here is part 6 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.
This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.
Chapter 6 of the book focuses on one of the most powerful social media strategies: social networking.