This interview is part of my series “Making Money from Podcasting” (read summary “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how he’s making money from podcasting. Build an audience and sell premium […]
Duct Tape Marketing: Making Money from Podcasting
This interview is part of my series “Making Money from Podcasting” (read summary “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how he’s making money from podcasting. Build your brand to sell your […]
The new Second Life reinvents itself
Linden Lab CEO Mark Kingdon and me chatting At the end of this past June, I wrote a simple blog post for DigitalNext addressing why I personally believe that the current hype around Twitter will be more sustainable than the short-lived Second Life craze. Bottom line, “Twitter is light, cheap, open and permanent, whereas Second […]
The Social Media Marketing Handbook
When I started my social media marketing firm three years ago I had an advantage. By autumn, 2006, I had passed through New Media Strategies as Technology Strategist and Edelman’s elite Public Affairs Online Advocacy team. Even so, my business partner, Mark Harrison, and I made a lot of mistakes, walked through mine fields, and […]
Helping a reporter out is big business for HARO
Brilliant inventions are usually both simple and elegant. Creating and maintaining a daily sponsored email newsletter that reaches influential movers and shakers is nothing new — it has comfortably existed since the early 90s. What Peter Shankman did, in creating Help a Reporter Out (HARO), was something supremely simple, graceful and generous, meeting a need […]