Social media conferences seem to be sprouting up everywhere these days, but one conference consistently does an oustanding job of bringing in high-level people to explain how “big brands” — large corporations — are using social media in the enterprise: BlogWell. I attended the inaugural BlogWell, a joint venture of GasPedal and the Blog Council, […]
Social media success doesn’t start with ROI
The advertising and public relations industries have to prove their worth. They have to show that what you bought delivered a return on investment (ROI). And the demand to create more accountability for social media increases every single day. Just last month, accountability was the basis for most of the discussion at ad:tech in San […]
Photos of NetSquared
Here are 16 photos on Flickr I took at the NetSquared Global Conference held Tuesday and Wednesday at Cisco headquarters in San Jose. Pictured above is Chris Messina of OpenID, Citizen Agency and Flock fame; he gave a stirring presentation about the open social Web.
Celebrities: Use Twitter to do good
Recently the TV critic of the St. Petersburg Times asked for my thoughts about the migration of celebrities to Twitter over the past few months. Will it inevitably dumb down the service? Bring it into the mainstream? Make us want to move on to the Next Big Thing? Ashton Kutcher is closing in on 2 […]
Tweetie threads the DMs nicely
Found out there is a Mac version of Tweetie, so I decided to take a look to see what the buzz is about. Although I have become accustomed (addicted?) to the Tweetdeck model of multiple panels for various sorts of streams, I really like the way that Tweetie handles DMs. First, there is something that […]