This is complete speculation so bear with me. Very recently, Twitter changed its email alert messages from pithy text-only notices of new followers or direct messages to branded, graphical emails. Well, Twitter has always been in a conundrum: If they monetize the sparse web interface, they’ll alienate their very touchy early adopters and send people […]
Free ebook: ‘Identity in the Age of Cloud Computing’
It surprises me how many people don’t know about the fabulous work being done by the Aspen Institute, the 59-year-old international nonprofit organization that works on environmental and economic concerns. It’s a sort of constantly evolving think tank perfectly suited for the new economy: The Aspen Institute convenes roundtables — in Aspen, Colo., Washington, DC, […]
Twitter for business Webinar video and slides
How To Use Twitter Effectively for Business and Advocacy View more presentations from Chris Abraham. Last week I announced a free Twitter Webinar titled, How to use Twitter effectively for business, advocacy and policy and wanted to share both a video recording of the Webinar as well as all of the slides that I presented, […]
Real social media metrics from SM2
While Gerris digital, has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics. Once we got our hands on the social media metrics service SM2, by Techrigy, and […]
EconSM: Mobile at the center of the mix
When the EconSM conference started out in 2006, the conference circuit looked pretty crowded for another entrant. But the folks behind EconSM — Rafat Ali and Staci D. Kramer, and now the new owner, ContentNext — have carved out a nice niche in the social media space (the SM used to stand for Social Media) […]