Marshall Kirkpatrick, CEO of Little Bird, offered suggestions on how enterprising journalists can parse data to gain a competitive advantage and how entrepreneurs can use a new set of influencer tools to identify potential champions.
Get creative by thinking outside the online box
Before the Internet, business owners had to be creative and think outside the box to make an impact with their publicity campaigns – and the smart ones still do. Here are some tips to getting creative with marketing in ways that will have a big offline impact.
How to make the most of LinkedIn
LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. It should be a primary tool in your social media arsenal.
7 key tips on making sales via social media
Develop a strategy that revolves around customer engagement for your business – not just selling and pitching. Use the right site for the right purposes, and watch the new era of selling pay off.
Build a video SEO strategy for your brand
When it comes to developing a video SEO strategy, defining and implementing a goal-driven strategy is key. Take a look at why SEO matters, possible goals for video SEO, and what a completed strategy looks like.