Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the […]
Top 10 monitoring tools for Twitter & other social media platforms
Here’s a rundown of 10 of the best monitoring tools for Twitter and general tracking and analytics services that cover multiple social media platforms.
Curalate: A business solution for our visual age
An interview with the CEO of Curalate, a technology company that helps brands discover what customers are saying about their products through visuals.
InContext: The coming onrush of contextual devices
Takeaways from InContext 2014, where speakers discussed the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it.
The wrong and right ways to use humor on Twitter
We explore the role of humor that play in social media marketing experts’ day-to-day marketing campaigns. We also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience.