Organic search engine optimization is going to need both link building and content marketing strategies and tactics in order to get Google’s attention. But too much attention is being paid to link building and not enough to creating useful content on behalf of your business or organization.
2014 conferences: Social media, tech, mobile & marketing
Our annual guide to the best social media, marketing, technology and media conferences in 2014, held in the United States and around the world.
Google Authorship: Involve your staff in your brand
Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not […]
How to reach people you have no relationship with
Here are five tactics for how to reach people you have no relationship with, offered by Matt Van Horn, VP of Business at Path.
When journalists trade newsrooms for business storytelling
Journalists are increasingly leaving newsrooms and traditional news organizations and have begun taking their storytelling skills to the business world, particularly tech firms.