Instead of just building up brand equity, try reaching out to your networks to help you progress. People don’t enjoy being a sheep in a flock so much as they prefer to be a member of your community. Learn how to create a community that is durable through leveraging your connections.
Practical advice for women entrepreneurs
9 tips to encourage women to take leadership roles in the tech space In addition to being a founding partner in Socialmedia.biz, I started building the Blonde 2.0 name and educating startups about the importance of social media back in 2006 when almost no one understood what I was talking about. Back then I was […]
Lean content marketing: How to do it right
Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies, marketing professionals, businesses, brands, start-ups, nonprofits, social enterprises, educators, journalists. Last night I attended the first Lean Content Marketing meeup put on by Scoop.it, the content […]
7 ways to get more comments on your articles
The benefits of user generated content are obvious to most. Not only are you generating additional unique, topical content for your pages, comments may even contribute to your article’s freshness score. With user generated comments, you’re able to get some of those alternate queries without having to shoehorn them into your on-page copy.
Should you farm out some of your social media chores?
Your company needs a social media strategy, but you may not have time to maintain all of your outlets regularly. Find out how a hybrid approach with a partially outsourced system may be right up your alley.