Doc still looks the same as when I photographed him at the Innovation Summit at Stanford seven years ago this week. More insights from the co-author of ‘Cluetrain’ Target audience: Businesses, marketers, entrepreneurs, technologists, academics, journalists, general public. In “The Intention Economy” (Harvard Business Review Press), Doc Searls picks up where he left off […]
5 ways to turn your YouTube views into sales and traffic
You followed the advice of the experts and created a YouTube channel. You even produced and uploaded some videos. Now you watch the numbers grow as YouTubers view your videos and subscribe to your channel.
Don’t bring your social media completely in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house. The social mediasphere is enormous and 80% listening which demands crisis management experience and a solid team.
Integrity is inherent in earned media but not paid
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.
Your social media plan needs to shut up and start listening
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — […]