If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking. If you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties.
Don’t fall in love with the shiny toy of the day
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, Wordpress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good.
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories
The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it.
Highlights of Tech4Engagement Summit
On Thursday and Friday, about 70 thought leaders in new media gathered at the MIT Media Lab, at the invitation of the Knight Foundation, to discuss how to strengthen tools to engage citizens. Here’s our working doc on Google. (I previewed the gathering on Socialbrite.)
The ambitious undertaking was designed to inspire and facilitate on-the-ground action at the community level, beginning with this initial gathering to assess how individuals and organizations can collaborate in the months ahead to lift up our communities and make sure we have a strong foundation for citizen engagement at the local level.
Social media, tech & marketing events: June 2012
June brings us one of the busiest months of the year for social media, technology and marketing conferences. Some of the ones I’ll be following include BlogWorld New York, SMX Advanced, Netroots Nation and Personal Democracy Forum (for the politically inclined), Inbound Marketing Summit SF, OnMobile (I’ll be there), LAUNCH Education & Kids (ditto), 140 Characters, Enterprise 2.0, IABC World Conference, Aspen Ideas Festival and lots more.
Though it’s hard to make a living if you go to all of these.
10 best practices for your mobile website
There are many elements to take into consideration when developing for mobile. Here we outline ten important tips to get your mobile site off to a roaring start.