Move the Needle! How to Mobilize Your Supporters to Take Action
Take charge of new social technologies for your enterprise, campaign or cause
What
Whether you want to grow your membership, raise funds or loans, recruit more followers, gather petition signatures, find volunteers for your cause or connect with your community, Move the Needle! How to Mobilize Your Supporters to Take Action will offer guidance that will help your organization create impact for years to come.
This special 3 1/2-hour pre-conference session workshop will dive deeply into strategy, tactics and tools available to social entrepreneurs and nonprofit change agents. Minutes later, Sustainatopia will kick off with the second annual Social Venture Capital/Social Enterprise Conference (SVC/SE – Miami). Don’t be intimidated by social tools! Learn how to formulate a strategy, then put the right tools to use in this power-packed interactive workshop.
Who should come
- Social enterprise executives and managers
- Representatives of nonprofits, foundations and NGOs
- Change agents and representatives of social cause organizations
- VCs, investors and philanthropists
- Political reformers, journalists and educators
- Community managers and government workers
- Activists, advocates and those who want to make the world a better place
When & where
When: Monday, April 4, from 9 am to 12:30 pm, before the conference’s opening session
Where: Miami Convention Center, specific room to be announced well before the conference
How much: $99
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Speakers
J.D. Lasica is a social media strategist, consultant and author who is considered one of the world’s leading experts on the social Web. He is founder of Socialbrite.org, a learning hub & global consultancy that works with nonprofits and social enterprises, and Socialmedia.biz, which works with major brands. A blogger since 2001, J.D. co-founded Ourmedia.org, the first free video hosting site, a month before YouTube. He has spoken at or given workshops at Harvard’s Berkman Center, Stanford, MIT, NYU, SXSW, the Cannes Film Festival and at events in Paris, Milan and Seoul. J.D. was named one of the Top 40 Silicon Valley Influencers and one of CNET’s Top 100 Media Bloggers. Follow him on Twitter at @jdlasica.
Sloane Berrent is a digital strategist focused on campaigns in social innovation and corporate social responsibility. She runs Answer With Action, a digital communications and marketing strategy consultancy that creates campaigns and events with immediate impact for businesses, and she is a partner in Socialbrite. A former Kiva Fellow, she is the co-creator of Cause It’s My Birthday, a nationwide malaria prevention campaign. In January 2010 Sloane attended the World Economic Forum (Davos) as the citizen journalist for MySpace and The Wall Street Journal. She is a nationally recognized speaker on community building and “cause-filled living” and writes on her blog, The Causemopolitan. Follow her on Twitter at @sloane.
Agenda
This workshop will cover high-level strategy but focus chiefly on practical, down-to-earth tactics that busy professionals can immediately take to engage supporters. You’ll be introduced to several examples of social enterprises, nonprofits and organizations that are moving the needle — with real-world takeaways and examples you can learn from.
We encourage interaction and questions during our sessions! If your social enterprise has “lessons learned” that you’d like to share, email us and we’ll call on you during the session.
Some of the questions we’ll cover:
- What strategies & tactics will motivate supporters and newcomers to take specific actions on behalf of my organization or cause?
- What are the essential elements of a successful advocacy campaign?
- How can I successfully use social tools to mobilize my organization’s members, spread awareness, enlist supporters, raise funds and drive action?
- How can storytelling and video advance the mission of my social enterprise?
- Which organizations are moving the needle, and what are they doing right?
- What are some of the cutting-edge tools and resources available for change agents looking to make a difference?
- What do you want to know? Email us in advance.
Special guest
The bootcamp will include a special appearance by a local social entrepreneur who’ll provide an account of how their enterprise is moving the needle as well as a Q&A.
Format, food & drinks
Where possible, we’ll use a roundtable approach and small-group breakout sessions that encourage dialogue and interaction.
Participants are encouraged to bring a brown bag lunch. Snacks and water will be provided.
Bonus materials
In addition to this 3 ½-hour live training, you’ll also receive these five full-color downloadable handouts and guides at no additional cost:
- 12 Steps to Mobilize Your Cause — Summary of all the action items you need to conduct a successful campaign.
- 12 Social Action Hubs — Selectively plug into some of these online communities and crowdsource platforms to promote a social cause.
- 40 Hashtags for Social Good — Use these Twitter hashtags as you tweet for your cause to gain wider visibility and viral help from the community.
- A Mobile Activism User’s Guide — A 16-page guide introducing you to the world of mobile activism and showing you how you can take your organization mobile.
- 6 Twitter Tips for Change-Makers — A series of tips to help your organization use Twitter more strategically.
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Questions? Let us know!
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.