Takeaways from InContext 2014, where speakers discussed the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it.
Age of Context
Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place.