Blogging is more about engaging with the reader than pushing marketing messages at readers. Here are a few examples of businesses that are doing blogging right.
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The real benefits of guest blogging
Some people consider guest blogging to be one of the more powerful of available tactics, while others disregard guest blogging as highly misunderstood and misused. Our guest blogger discusses the benefits of guest blogging when done properly and showcases a personal case study.
Add blogging to your to-do list this year
Barriers to entry into your dream industry have been demolished if you’re willing to put the work in. Blogging can help you differentiate yourself well beyond your credentials and your experience. Allow people to get to know who you are and what matters to you through blogging.
Guide to events & conferences in December
While December is a slower paced month than some, the conferences and events continue steadily into the holiday season. Learn about all of the events taking place from Los Angeles to Paris.
Integrity is inherent in earned media but not paid
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.