Tips for how your agency or firm should do outreach the right way Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison, does and lots of other companies try […]
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Fire for effect when you can’t get a bead
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in […]
Taking 50 million as seriously as one WSJ reporter
I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise of the manifesto is that markets are conversations and that no matter how ardent and impassioned the man at the lectern may be, the audience […]
Easily turn your blog into an ebook
My friend Effie Kapsalis helped make something very, very cool. Something brilliant, actually. Something you need to check out: Anthologize. A brilliant idea is defined by how hard you slap yourself in the forehead, saying, “gee, that’s awesome — but so obvious, why didn’t I think of that?” Anthologize is that simple, elegant, “it never occurred […]
OutLoud: A new way to distribute your content
Last week Eytan Galai, brother of Yaron Galai (founder of Quigo, which was sold to AOL) came to our offices to show us all the latest that’s been happening with Outbrain. For those who don’t know, Outbrain has recently launched its revenue program OutLoud. For $10 a month, you can submit an interesting article to […]