While December is a slower paced month than some, the conferences and events continue steadily into the holiday season. Learn about all of the events taking place from Los Angeles to Paris.
bloggers
Integrity is inherent in earned media but not paid
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.
12 tips on how to approach bloggers
On July 27 I attended and moderated a panel at the PR Summit in San Francisco. This blog post is a report being submitted for Intertainment Media, makers of the desktop communications and content app KNCTR and the real-time chat translation tool Ortsbo. Pestering bloggers. It’s a PR rep’s time-honored tradition. A client has […]
BlogHer, the FTC, ethics and conflicts of interest
How BlogHer deals with reviews and conflicts of interest from JD Lasica on Vimeo. I‘ve been struck by the varying reactions to this week’s news that the Federal Trade Commission will now begin to regulate product endorsements not just in advertisements but also on blogs and other forms of social media. (PDF here; the regs […]