Porter’s new book, “Your Network Is Your Net Worth,” suggests a new approach to social networking, one based on helping others, offering value, creating partnerships, finding influencers and creating content — whether that’s a blog post, a video interview or a brainstorming session to solve a problem.
Books
5 questions for the author of ‘Trust Agents’
Chris Brogan and Julien Smith, co-authors of “Trust Agents,” at SOBcon in May. (Photo by JD Lasica) It’s always cool to see one of your friends hit the best-seller list, and that’s what just happened to Chris Brogan, the Tiger Woods of inbound marketing. Chris (@chrisbrogan on Twitter) and Julien Smith (@julien on Twitter) have […]
7 questions for the author of ‘Say Everything’
Scott Rosenberg sketches his vision of blogosphere’s impact on our culture Scott Rosenberg, co-founder and longtime managing editor of Salon — and a longtime friend — has a new book out, following Dreaming in Code, called Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters (Crown Publishing Group). It’s a well-written, well-researched, […]
New book: ‘Social Network Business Plan’
Interesting new business book, The Social Network Business Plan, is out, written by David Silver. (You can get it on Amazon and elsewhere.) It looks interesting because, in my humble experience, most people go into the world of Social Media and Social Networking with no business plan at all by either winging it or by […]
Review of ‘Groundswell,’ ‘Reality Check’
Two of the best-known names in Silicon Valley have new books out: Charlene Li (twitter: charleneli) and Guy Kawasaki (twitter: guykawasaki). Both fall into socialmedia.biz’s sweet spot, so here are quick reviews. ‘Groundswell’ Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses […]