Today Boston-based word-of-mouth marketing firm BzzAgent takes the wrapping off a very interesting new venture: BzzScapes. Here’s my initial impression, after a 20-minute phone call Friday with BzzAgent founder and CEO Dave Balter (pictured at right): A “brands community” was a long time in coming, and I’m glad to see that BzzAgent has incorporated some […]
brands
Social media and your personal brand
Shira Lazar on social media and building relationships from JD Lasica on Vimeo. If I could point all the 18- to 29-year-olds in the land to one video about how the social media revolution has fundamentally reshaped power relationships and entrepreneurial opportunities, it would be to this 13-minute video riff with Shira Lazar. I’ve been […]
Twitter users: Help people find you
One of the shortcomings of Twitter is that it can be find to hard to find people — even people that you’re following — when you don’t have their Twitter ID right smack in front of your nose. Sure, you can go hunting and pecking in TweetDeck, or do a Google or Twitter people search, […]
New book: ‘Social Network Business Plan’
Interesting new business book, The Social Network Business Plan, is out, written by David Silver. (You can get it on Amazon and elsewhere.) It looks interesting because, in my humble experience, most people go into the world of Social Media and Social Networking with no business plan at all by either winging it or by […]