Authenticity, relevance, originality are among keys to success At BlogWorld Expo in Las Vegas, one of my favorite sessions was the presentation by consultants Dave Peck (a friend) and David Griner called Like It Or Spike it: Social Media Case Studies. Any brand thinking of launching a social media campaign should internalize the lessons that […]
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Highlights of BlogWorld Expo 2010
Last week’s BlogWorld & New Media Expo was one of the best social media gatherings I’ve attended in some time, and not just because of the Las Vegas nightlife. The conference is attracting an increasingly robust set of tracks that highlight leading thinkers from sectors like social health, nonprofits, travel, mobile and social media business. […]
Moderating a session at BlogWorld Expo
Mobilizing your social network View more presentations from JD Lasica. Can individuals and organizations use social media to advance the social good and create meaningful societal change? In his Oct. 4 article in the New Yorker, author Malcolm Gladwell argues no. The revolution will not be tweeted, he says. “We seem to have forgotten what […]