Are authors replacing inbound links as the key to success in Google search? Here’s how to create a content strategy by enlisting top influencers to write for your sites.
Content strategy
Content marketing: The secret to getting discovered in search
Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists. Content marketing — a term that would have drawn blank stares just a few years ago — is now becoming recognized as a principal way for any small business, mid-size company or large corporation to get […]
Attract customers to your community with content
Keep in mind that your content isn’t just meant to rank; it’s intended to serve a purpose. Draw people in with your community building content, and then pack your foundational content so full of value that making the sale is the natural next step.
A visual guide to rich snippets [Infographic]
Rich snippets: Concert dates in Google. This is the first of a two-part series. Also see: • Why Google Authorship matters to your business Guest post by Selena Narayanasamy Director of Strategy Development, BlueGlass Interactive If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content […]