Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.
edward bernays
Don’t roll your eyes at social media influencers
Insincerity doesn’t work in PR, sales, marketing & online media. Social media online influencers may not know the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away. Socialmedia.biz’s Chris Abraham explains.