The new Gmail tabs filter out much of the less important email that clogs up your inbox. Here’s why marketers should be embracing social media, as e-newsletters are becoming an obsolete marketing tactic.
email marketing
Twitter revenue from in-email advertising
This is complete speculation so bear with me. Very recently, Twitter changed its email alert messages from pithy text-only notices of new followers or direct messages to branded, graphical emails. Well, Twitter has always been in a conundrum: If they monetize the sparse web interface, they’ll alienate their very touchy early adopters and send people […]
Is email marketing still relevant in a 2.0 world?
Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.