Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]
Top brands’ Facebook landing tabs we admire
Custom Facebook tabs can help brand your Facebook page as well as increase “likes” of your page. Custom tabs can also serve as effective landing tabs and can provide ways to offer contests, sell products, promote services and more.
Here are some good examples of Facebook landing tabs, also known as Welcome Pages:
Will auto-posting stunt the reach of your Facebook posts?
Manually posts may give your updates more traction Have you ever wondered why some of your Facebook posts make it to your fans’ news feeds and others do not? Facebook prioritizes posts using a method they call “EdgeRank.” Similar to Google PageRank, Facebook’s EdgeRank uses an algorithm that attempts to determine what Facebook users would […]
Fire for effect when you can’t get a bead
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in […]
How to become a super-node in the attention era
Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking.