This is complete speculation so bear with me. Very recently, Twitter changed its email alert messages from pithy text-only notices of new followers or direct messages to branded, graphical emails. Well, Twitter has always been in a conundrum: If they monetize the sparse web interface, they’ll alienate their very touchy early adopters and send people […]
Real social media metrics from SM2
While Gerris digital, has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics. Once we got our hands on the social media metrics service SM2, by Techrigy, and […]
What does a $5 blog post look like?
I recently spent about $100 on 20 500-word blog posts from a company called 99 Cent Articles — about a fiver-a-post. For $46, I received 10 posts on any subject I can imagine. I’ll share these in a series of posts and I’d like you to tell me what you think about the quality of […]
Photo Finder will find you wherever you are
The Facebook photos application has been by far Facebook’s biggest success: The easy to use interface for uploading pics from your computer and then brilliant point-and-click tagging of friends has proved intensely viral. There are now more than 15 billion photos on Facebook, making it the largest collection of pictures in human history. More than 850 million […]
The social side of Skittles
The average site for a popular consumer product is: A. Slick with a high level of “production values.” B. Made in Flash. C. About as socially engaging as a log. Skittles changes all that in one go by essentially giving up on having a site of its own. If you go to skittles.comyou see a realtime Twitter […]