If you create content on the Web, then your biggest challenge is to have people find you in search. If you create original content, someone, somewhere, at some point has ripped off your material and republished it as their own. Or perhaps they’re a partner site that has your permission to republish your content. Google, Bing and the other search engines often have a hard time determining who published it first and who’s the rightful owner. In other words, whose link should appear higher in the search results?
Why you need to buy all your domain names now
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. Expensive? Don’t tell me how expensive that’ll be, because it’ll surely end up being a lot cheaper […]
Win the online reputation land war
Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results […]
5 tips for managing your community on Google Plus
You know that having a Google Plus strategy is important, but have you begun to manage your Google Plus community? Check out these five ways you can use Google + to engage more with your community.
Remove those regrettable online reputation tattoos
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to […]