The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win […]
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4 simple steps to measuring social media success
Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.
This article can help you develop an individualized, social media measuring framework. Follow these four steps:
Max SEO with 8 simple Google+ steps
Get the most out of Google+ with these eight simple steps to help you gain the best search visibility. Get higher real-time web search ranking results in Google Search and optimize your SEO with a G+ strategy.
Twitter success demands both top influencers and everyone else
Many people are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential. Find out why a wider and more open-minded audience has more positive effects than we can realize.
Build Twitter followers using the theory of everyone
Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]