Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor: “You enjoy exploring every side of an issue and like a wicked great maestro you tease out the positive in each approach. Your resourcefulness and ability to easily adapt to the latest input often makes you […]
Social media metrics for small businesses: 4 tools
Are Oktopost, Cyfe, Klout & Hootsuite in your arsenal? Post by Adi Englander One of the biggest challenges that small businesses face with social media is cutting through the bewildering fog of metrics to focus on what truly matters. Why is this such a big challenge? Because according to Manta, 60% of businesses reported that […]
Best practices for nurturing B2B leads captured via social media
Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the […]
Email Marketing as Easy as Webmail
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. For more than a decade, guys I respect like Chris Brogan, John Hlinko, Nicco Mele, CC Chapman, and Christopher Penn have been a broken record when it comes down to brass tacks: cultivating an email list is the only […]
Why Google Plus is more like a forum than a social network
Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community.