Marshall Kirkpatrick, CEO of Little Bird, offered suggestions on how enterprising journalists can parse data to gain a competitive advantage and how entrepreneurs can use a new set of influencer tools to identify potential champions.
Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector.
Identifying your most ardent fans has been a painstaking process. But now comes Little Bird, a startup with a social search engine that identifies the top influencers in any niche or vertical.