I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house. The social mediasphere is enormous and 80% listening which demands crisis management experience and a solid team.
Marketing and Advertising
Your social media plan needs to shut up and start listening
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — […]
Be a persistent social media parent
Sure and steady wins out over the long haul They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management, but I […]
All about metrics and Web analytics
During the Traveling Geeks trip to the UK I had the good fortune of having a Flip Ultra HD recorder in my pocket when I bumped into Jim Sterne. Jim runs the Emetrics Marketing Optimization Summit and is also chairman of the Web Analytics Association. Our interview took place on the third story of the […]
Free social media marketing Webinar
Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now! The name of the free digital PR […]