In the Internet age, it’s no longer enough to be the best looking or most interesting, you really must be the most brave. Confidence wins the day when you’re promoting a brand.
marketing
7 emerging social media marketing trends for 2014
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014.
In praise of social media perseverence
Persistence and consistency reign supreme in the social media world. In a classic tortoise and the hare twist, find out why constant contact with your social platforms is key.
When a crisis hits, how graceful is your response?
Think a media crisis is going to be your undoing? Chris Abraham talks about mea culpa marketing and why authenticity is key to bringing things back together.
5 apps that do the marketing work for you
For many small companies, there’s not enough time in the day to handle all of the marketing tasks that they wish to undertake. Find out how your business can reach a broader audience with the help of five apps for marketing.