Today Boston-based word-of-mouth marketing firm BzzAgent takes the wrapping off a very interesting new venture: BzzScapes. Here’s my initial impression, after a 20-minute phone call Friday with BzzAgent founder and CEO Dave Balter (pictured at right): A “brands community” was a long time in coming, and I’m glad to see that BzzAgent has incorporated some […]
marketing
Twitter revenue from in-email advertising
This is complete speculation so bear with me. Very recently, Twitter changed its email alert messages from pithy text-only notices of new followers or direct messages to branded, graphical emails. Well, Twitter has always been in a conundrum: If they monetize the sparse web interface, they’ll alienate their very touchy early adopters and send people […]
Highlights from ad:tech San Francisco 2009
Today, I reported from ad:tech in San Francisco for ad:tech. Ten times a year all around the world, people associated with the online advertising industry convene for ad:tech. Every year the conference rolls into San Francisco, I attend. This year, ad:tech hired me to report on the event for their blog. Just a few years […]
Business needs more social media experts
Image by HubSpot via Flickr Ron Bronson scores full points with his article dedicated to the need for more instead of fewer social media experts. Experts and not “hucksters trying to make a fast buck on the backs of unsuspecting people in the field.” Be sure to read the entire article, We need more social […]
Is email marketing still relevant in a 2.0 world?
Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.