Marshall Kirkpatrick, CEO of Little Bird, offered suggestions on how enterprising journalists can parse data to gain a competitive advantage and how entrepreneurs can use a new set of influencer tools to identify potential champions.
Marshall Kirkpatrick
Little Bird: A game changer for tracking influencers
Identifying your most ardent fans has been a painstaking process. But now comes Little Bird, a startup with a social search engine that identifies the top influencers in any niche or vertical.