When I speak at conferences these days, I often say, “In a former life, I worked in the news industry.” That’s only partly true — I still cover conferences and events as a working journalist, and Socialmedia.biz is a site for social media news and analysis. But my 11 years at the Sacramento Bee is […]
Media
Social media and your personal brand
Shira Lazar on social media and building relationships from JD Lasica on Vimeo. If I could point all the 18- to 29-year-olds in the land to one video about how the social media revolution has fundamentally reshaped power relationships and entrepreneurial opportunities, it would be to this 13-minute video riff with Shira Lazar. I’ve been […]
Using Twitter at the Chicago Tribune
I‘ve been arguing for some time that journalists need to embrace the best elements of social media — going beyond the new media and multimedia elements of the craft developed over the past 15 years to develop a true conversation about the news with members of their communities. In the past few weeks I’ve begun […]
Business needs more social media experts
Image by HubSpot via Flickr Ron Bronson scores full points with his article dedicated to the need for more instead of fewer social media experts. Experts and not “hucksters trying to make a fast buck on the backs of unsuspecting people in the field.” Be sure to read the entire article, We need more social […]
How to use social media in the newsroom
I‘m working with the vaunted Poynter Institute to put together an online class for senior newspaper executives on how to use social media in the newsroom. One of our goals here at Socialmedia.biz is to cut across silos to get marketing people, journalists, businesses and strategists all talking to and learning from each other about […]