Takeaways from InContext 2014, where speakers discussed the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it.
Mobile
Photos of Launch conference for mobile startups
Photos and highlights from Launch Mobile & Wearables, a gathering of several hundred entrepreneurs, technologists and startup staffers organized by entrepreneur/VC Jason Calacanis and his team.
Ansa: Text friends safely, securely & without regret
Ansa is a startup that has developed a mobile app for iOS and Android that enables people using mobile devices to text safely and securely, by giving them the power to retrieve messages and photos and giving them the ability to set a time limit before the message self-destructs.
Book review: ‘Age of Context’ captures the pulse of new tech
Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place.
3 key inbound marketing strategies for mobile apps
In the current age, mobile is key. Learn about the most effective inbound marketing tips app marketers can use to begin making waves in the world of mobile.