I‘m flying to the venerable Poynter Institute — journalism’s high church — to give an online Webinar titled, Social Networks: Engaging Users With News, part of a 10-week class for newspaper editors being put on by the Knight Digital Media Center. Although the newspaper folks get the Webinar as part of their curriculum, it’s also […]
newspapers
Connecting with your community through Twitter
Using Twitter to engage the community from JD Lasica on Vimeo. Should news organizations be wary of social media? Or embrace it? I’ve been arguing the latter for years, and now there are beginning to be lots of examples of journalists using Twitter and other social media tools in smart ways to engage their local […]
How to use social media in the newsroom
I‘m working with the vaunted Poynter Institute to put together an online class for senior newspaper executives on how to use social media in the newsroom. One of our goals here at Socialmedia.biz is to cut across silos to get marketing people, journalists, businesses and strategists all talking to and learning from each other about […]
If newspapers disappear, will it matter?
Author and marketer extraordinaire Seth Godin has a provocative new post: When newspapers are gone, what will you miss? As regular readers know, I worked in print newsrooms for the better part of 20 years before transitioning to the online medium, and I've been harsh in my criticism of news organizations for not embracing the […]