Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential.
public relations
The anachronistic social media isolationist
Chris Abraham discusses the two forms of Social Media Isolationism (or Social Media Agoraphobia): invitational and exclusionary. Find out why it’s essential to get out of your comfort zone, and expand your natural base.
Being pretty isn’t enough for social media success
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, […]
The Long Tail strategy for AdWords works for blogger outreach
The Long Tail Last week, I wrote about how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out […]
Social media success demands talent above technology
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.