Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]
public relations
Fire for effect when you can’t get a bead
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in […]
Simple language isn’t for bird brains
Write simply, not simplistically, in your messaging and outreach Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I am going to use this blog post to reassure everyone that writing simply should mean writing […]
‘United Breaks Guitars’: Social media tips the scales
United Breaks Guitars: The interview from JD Lasica on Vimeo. Musician Dave Carroll’s advice to companies: Respect your customers Asmart company these days understands that everybody has a voice. So the best way to avoid a public relations nightmare is to give great customer service right out of the gate. “It’s a bad day when […]
Why corporate blogging is like selling uncut cocaine
Or, why your company should tell its own story before letting others cut it up My company, Spark Media Solutions, is based on the premise that every business has the capability of being its own media network. Given the endless tools for cheap to free production and distribution of content, there’s absolutely no reason a […]