This morning at 8:42 AM Eastern, Beth Brody sent out an email titled, “[Digitalbrand] New Social Media Marketing for Small Business e-book.” Don’t get me wrong, I receive — and send — so many of these email pitches as a blogger and the president of a digital PR firm — and this was like any […]
public relations
Some ‘Twitter definitions’ are sponsored
There has been so much conjecture as to how Twitter will start monetizing. Well, it looks like there have been a few baby steps in the form of “sponsored definitions” that cycle through right above the Home link on the navigation bar. It is very subtle and I didn’t notice it myself until today (Seth […]
Free social media marketing Webinar
Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now! The name of the free digital PR […]
Real social media metrics from SM2
While Gerris digital, has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics. Once we got our hands on the social media metrics service SM2, by Techrigy, and […]
Free ‘Twitter for Business’ Webinar on April 30
On April 30, 1:00 PM – 2:00 PM EDT, I will be offering a free webinar on how to Twitter for business, including lots of case studies and a whole bunch of useful information. Anamitra Bannerji is the featured speaker. Anamitra works on commercial applications of Twitter as part of the Twitter product management team. […]