Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. Expensive? Don’t tell me how expensive that’ll be, because it’ll surely end up being a lot cheaper […]
Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results […]
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to […]
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe […]